Swedish gaming and esports enterprise Fragbite Group AB (publ) has officially appointed Safello as its designated partner for bitcoin trading and cryptocurrency services. The collaboration, formalized on October 17, 2025, supports Fragbite’s initiative to establish a corporate Bitcoin Treasury. Currently holding approximately 19.75 BTC, the Nasdaq First North-listed company plans to systematically expand its digital asset reserves as part of its long-term financial strategy.
This partnership enables Fragbite to leverage Safello’s secure trading infrastructure and regulatory compliance framework for executing bitcoin transactions. The move aligns with growing institutional interest in cryptocurrency as an alternative treasury asset, providing potential hedging benefits against traditional market volatility.
Fragbite’s decision reflects increasing corporate adoption of digital currencies within the Nordic region’s technology sector. The gaming company’s established presence in competitive gaming and digital entertainment positions it at the intersection of innovative financial management and technology-driven business models.
Safello, as a licensed Swedish cryptocurrency exchange, will provide Fragbite with institutional-grade trading services and custody solutions. This strategic alliance demonstrates how established financial service providers are adapting to meet corporate demand for digital asset management while maintaining regulatory compliance and security standards.
