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Walmart’s OnePay Banking App to Integrate Bitcoin and Ethereum Trading Services in 2024

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In a strategic expansion of its financial services, OnePay, the digital banking application backed by retail giant Walmart, is preparing to introduce cryptocurrency trading and custody capabilities later this year. According to industry reports, the platform will enable users to transact in both Bitcoin and Ethereum through its integrated banking environment.

The move represents a significant step in OnePay’s evolution toward becoming a comprehensive financial superapp for the U.S. market, drawing inspiration from the multifunctional platform model popularized by Asian applications like WeChat. By incorporating digital asset services alongside traditional banking features, OnePay aims to provide customers with a unified financial ecosystem that bridges conventional and emerging financial technologies.

This development signals growing institutional acceptance of cryptocurrencies within mainstream financial services and could potentially expose millions of Walmart customers to digital asset trading through a trusted, regulated platform. The integration of cryptocurrency custody services indicates OnePay’s commitment to security and regulatory compliance while expanding its service portfolio.

Industry analysts suggest this initiative could accelerate cryptocurrency adoption among retail consumers who prefer accessing digital assets through established financial institutions rather than specialized crypto exchanges. The timing aligns with increasing consumer demand for integrated financial platforms that consolidate multiple services within single applications.

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