Former President Donald Trump has initiated a $15 billion lawsuit against The New York Times, alleging that the publication severely damaged the reputation of the TRUMP meme token through articles and a book released months before the cryptocurrency’s market debut. The legal filing contends that negative coverage by the Times created substantial reputational harm, which directly impacted the digital asset’s performance and investor confidence.
According to the complaint, the published materials portrayed Trump in a manner that diminished public trust, thereby devaluing the token even prior to its official launch. The lawsuit underscores the growing intersection of media influence and cryptocurrency valuations, highlighting how public perception can sway digital asset markets. Legal experts anticipate that the case may set a significant precedent regarding publisher liability and its effect on emerging financial instruments like meme coins.
Market analysts note that the TRUMP token, like many celebrity-linked cryptocurrencies, is highly sensitive to media narratives and public sentiment. The case raises questions about the extent to which traditional media outlets can be held accountable for financial outcomes in the volatile crypto space. Neither The New York Times nor representatives for Trump have issued additional public statements beyond the initial court documents.
