Trump Media & Technology Group (TMTG) has appointed former executives from investment firm Gryphon Digital Mining to key leadership positions. The strategic hires are set to guide the company’s digital asset treasury strategy and overall operations. This move precedes a planned merger with Digital World Acquisition Corp., a special purpose acquisition company (SPAC), which is expected to take TMTG public. Upon completion, the newly public entity will establish a dedicated corporate treasury function. The primary mandate for this treasury will be the systematic accumulation and staking of CRO, the native token of the Cronos blockchain. This initiative signifies a formal corporate strategy to leverage digital assets within its financial framework. The appointments underscore a growing trend of traditional media and technology enterprises integrating cryptocurrency treasury management into their core financial operations.
