Mugafi, a digital studio specializing in serialized content, has announced a strategic partnership with the Avalanche blockchain. The collaboration is centered on bringing a portfolio of more than 1,000 entertainment intellectual properties (IP) onchain. This initiative seeks to establish a new, structured framework for financing and distributing media assets by representing them as tokenized real-world assets (RWAs). The move aims to unlock novel funding mechanisms for creators and introduce innovative distribution models for fans. By leveraging Avalanche’s high-throughput network, Mugafi intends to enhance liquidity and accessibility for entertainment IP, potentially transforming how projects are funded and how audiences engage with content. This partnership marks a significant step toward integrating traditional media with decentralized infrastructure, aiming to create a more transparent and efficient ecosystem for the entertainment industry.
