CNBC has entered into a multi-year strategic partnership with prediction market platform Kalshi to enhance its financial news coverage with real-time predictive data. The integration, scheduled to commence in 2026, will see Kalshi’s data feeds incorporated across CNBC’s comprehensive media ecosystem, including its television broadcasts, digital platforms, and premium subscription services. This collaboration aims to provide CNBC’s global audience with forward-looking insights derived from market-based probability assessments on a wide array of economic and corporate events. By leveraging the collective intelligence captured on Kalshi’s regulated exchange, CNBC intends to augment its traditional reporting with dynamic, data-driven perspectives on future outcomes, offering viewers and readers an additional analytical layer for financial decision-making. The move signifies a growing trend in financial media to utilize alternative data sources that reflect real-time market sentiment and expectations beyond conventional analysis.
CNBC Partners with Kalshi to Integrate Real-Time Market Prediction Data into Financial Reporting
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