Haliey “Hawk Tuah” Welch, the social media personality behind the viral meme phenomenon, has been formally included as a defendant in a class action lawsuit targeting creators of a Solana-based meme cryptocurrency she previously endorsed. The legal development marks a significant turn in the ongoing case after Welch initially escaped inclusion in the original filing.
The lawsuit, which alleges misconduct by the digital asset’s development team, gained additional momentum when Welch began cooperating with the prosecuting law firm. Her subsequent collaboration with legal representatives prompted attorneys to amend their complaint, formally adding her as a named party in the litigation.
Legal observers note this case represents another chapter in the growing regulatory scrutiny surrounding celebrity-endorsed digital assets and influencer marketing within cryptocurrency markets. The inclusion of prominent promoters in such lawsuits signals a shifting legal landscape where public figures may face increased accountability for their promotional activities involving speculative digital assets.
The expanded litigation underscores continuing challenges within the meme coin ecosystem, where viral content and social media influence frequently intersect with financial markets. As regulatory frameworks evolve, this case may establish important precedents regarding influencer liability in cryptocurrency promotions and the legal responsibilities of public figures endorsing high-risk digital assets.
