X Platform Unveils Premium Username Marketplace with Exclusive Handles Valued at Millions

X has officially announced the launch of an exclusive marketplace dedicated to trading inactive usernames, available solely to its Premium subscribers. This innovative platform enables users to acquire highly sought-after handles that have remained dormant, with particularly rare digital identifiers commanding prices reaching seven-figure sums. The initiative aims to revitalize valuable namespace assets while providing Premium members privileged access to secure distinctive online identities. Industry analysts note this strategic move could reshape digital identity economics, creating new valuation metrics for premium social media handles. The marketplace rollout follows extensive user demand for memorable and brand-aligned usernames that were previously unavailable. X’s implementation includes verification protocols to ensure secure transfers and prevent fraudulent activities. Early adopters from the business and influencer communities have expressed significant interest in acquiring premium handles that align with their brand identities. This development represents one of the first large-scale formalizations of digital namespace trading within major social platforms, potentially setting precedents for how online identities are valued and transferred commercially.