The cryptocurrency and digital fashion communities are mourning the sudden passing of Benoit Pagotto, co-founder of RTFKT Studios, who died at age 41. The tragic news was confirmed by colleagues and industry associates on Sunday, sending shockwaves through the Web3 ecosystem.
Pagotto was widely recognized as the visionary behind Nike’s pioneering digital fashion division, having co-founded RTFKT Studios which was later acquired by the sportswear giant. Under his leadership, RTFKT became synonymous with cutting-edge digital collectibles and virtual fashion, bridging the gap between traditional apparel and the emerging metaverse.
Tributes have been pouring in from across the cryptocurrency industry, with prominent figures and projects expressing their condolences and sharing memories of Pagotto’s innovative spirit. Colleagues remembered him as a transformative force in digital fashion who fundamentally understood the potential of blockchain technology for creative expression and brand development.
His work at RTFKT established new standards for digital wearables and collectibles, creating a blueprint for how traditional fashion houses could transition into Web3 spaces. The project’s iconic collaborations and limited-edition drops under Pagotto’s direction became benchmark moments for the entire NFT ecosystem.
The loss represents a significant moment for the digital fashion and crypto communities, highlighting the profound impact Pagotto had in shaping this emerging industry during his relatively short but remarkably influential career.
